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Marketing and Sales Director

An accomplished, resourceful and goal-oriented professional with strong communication skills and a comprehensive marketing background. A career track record of successfully combining sales, marketing and business development expertise to deliver revenue growth in competitive business markets. Proven strategic marketing expertise in closing business through Direct Sales, Social Media, Telemarketing, E-mail Newsletter Marketing and Networking groups. Team builder with strong leadership abilities and proficiency in managing accounts using CRM’s. Excellent interpersonal skills, with expertise in cultivating professional relationships, leveraging existing networks and proactively hunting and tactfully closing new accounts. Reputation for consistently exceeding sales goals.  Public Relations & Communications Expertise working with sales teams.  Marketing Plan Implementation under Budget     


Areas of Expertise

  • Strategic Marketing & Coaching
  • Public Relations
  • Communications
  • E-Mail & Website Marketing
  • Business Development
  • CRM System Building Relationships
  • Mortgage Broker/Banker/Originator
  • Fearless Negotiator & Realtor
  • Relationship/Referral Mktg.
  • Social Media Marketing
  • Customer Service 
  • Product & Mktg. Training


Professional Experience

YOURSTRATEGICCOACH, Valley Forge, PA                                                                                                         

Chief Marketing & Sales Officer, Strategic Marketing/New Business Development

Coaching Small Businesses to dominate.   Closing Sales in Technology, Software, Advertising, Real Estate and Mortgages

  • Comprehensive training on strategic sales techniques
  • Successful marketing and sale of a multitude of diverse websites.
  • Selling software solutions to distributors, dealers, corporations and their staff.

Key Accomplishments:

  • Re/Max Relocation Director Creating Events to attract Fortune 1000 Companies to Relocate     
  • Mortgage Broker/Banker Originating over $1,000,000 for Residential & Commercial Loans 
  • Managed strategic marketing and sales for Safeguard (the leader in incubating developing companies).  
  • Restructured Patriot Bank’s Internet Awareness, increasing their market share. 
  • Created an online presence for Fortune 1000 companies.
  • Produced, directed and served as on-air interviewer for a number of Projects promoting Fairs, Carnivals, Parades, and Seminars. 


ZENITH DATA SYSTEMS MASTER DISTRIBUTOR, Philadelphia, PA                                                                

Director of Marketing

Directed sales of Computers, Software and Services to Fortune 1000 Companies and Professionals through Dealers

  • Directed a staff of 100 employees, including account managers, warehousing and System Analysts.
  • Created & Implemented a Dealer program to market systems and software to doctors, lawyers and dentists.

Key Accomplishments:

  • Developed a direct marketing campaign, resulting in 75% participation in New Dealer launch.
  • Exceeded sales goal by 220% within 6-month period.


TEXAS INSTRUMENTS    Fort Washington, PA       Account Manager Banking Division                                          
NCR CORPORATION         Fort Washington, PA       Account Manager Retail Electronic Funds Transfer     


Education & Professional Development

Penn State University, University Park, PA Bachelor’s Degree, Marketing and Management,

Real Estate License (GRI Certificate), Polley Assoc. Broomall, PA

Financial Strategies Inc., Mortgage Broker Licensing Coursework

Sales & Marketing Seminars, Philadelphia, PA

Helpful Forms

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